Tag Archives: bcaa

True North, an art installation project for BCAA’s headquarters in Burnaby, B.C.

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Installed by our good friends at Willow & Stump.

True North was an art project that has been in the making for several months last year just this week all three art pieces have finally been installed as a permanent feature at the BCAA headquarters in Burnaby, British Columbia.

Installed by the front lobby of BCAA’s headquarters.

This project was the culmination of many months of collaborative ideation between our studio and the bright minds at BCAA’s marketing and brand team. The main focus was to visually tell BCAA’s brand story in a fun and positive way. Through many brainstorm sessions, we landed this visual concept that incorporated these brand pillar concepts: ‘Putting people first’, ‘Protecting our home’, ‘Doing the right thing’, ‘Shaping the future’, and ‘The power of community.’

Here’s a quick timelapse of our live painting sessions in Osoyoos.

We didn’t just want the artwork to be painted on commercial processed wood so we looked to our friend Adam Corneil from Naturally Crafted and Unbuilders for an eco-friendly approach. We ended up sourcing a 100-year-old fir wood from a demolished home in the Shaughnessy neighbourhood (King Edward and 41st area). 

Finalizing the art back in our studio in Vancouver.

We then got our friends at Willow and Stump to process the wood (the wood was in really rough shape when it arrived) and build us, three solid artboards, out of it. After the boards were built we had it couriered (6’ x 4’) to Osoyoos, B.C., where we would paint the approved art live during BCAA’s annual leadership conference which was held at the beautiful Spirit Ridge resort. Over the course of 3-4 days, we painted live on location among the hundreds of BCAA leadership staff that were in attendance. 

Aiken assisting on the live painting session.
Behind the scenes.
Tools of the trade.
Behind the scenes. Shot by Aiken Lao.

It was our first time in Osoyoos so we were in for a real treat. The town is gorgeous, to say the least, and the drive there was just spectacular because of the amazing scenery filled with rolling hills, lakes and mountain ranges.

The vineyard.
Sunset looking out from the resort.
We really lucked out with the weather.
It was an absolute stunner looking around our resort.
One of many cute towns we stopped by to breaks.
Love this hand-painted sign at a local fruit stand on our way back to Vancouver.

BCAA’s Happy Team Appreciation Day card and limited edition print.

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Limited edition print done by Hemlock Printers.
Love the sheen on the paper stock and foil reproduction quality.
The cover of thank you card.
The lovely card’s inside.
Interior page of the booklet.
Limited to 1500 prints.

The folks at BCAA are truly one of the nicest group of people I’ve ever worked with. Today, I got a package from BCAA with a limited print of my artwork that I was commissioned to work on earlier this year and a thank you card. It is so heartwarming to receive something so thoughtful from a client that appreciates the hard work you put in.

The art prints were handled by BCAA’s internal design team and printed by Hemlock Printers. The quality is seriously top shelf. There’s a really nice sheen to the paper stock that’s almost metallic looking from certain angles and I also love how the gold foil turned out for my handwritten signature.

BCAA magazine front cover artwork. Making BC Better on and off the road.

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The art board. Not everyone knows this but I build most of my artwork in layers once the final composition is locked down. This allows me to have lots of flexibility to move things around and the ability to animate if the opportunity presents itself.

Stoked to see the magazine printed in person. This was a real fun illustration project. Every single element in this illustration is on a separate layer so it can be used as an animation piece or rearranged for another application in the future. Big thanks to our studio manager Aiken Lao for overseeing the production and our intern Emily Rose for her help with visual research.

One of the mandates of the brief was the use of vibrant colours.

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