Really stoked to show my latest illustration work for the #BakingGood campaign for Holland Bloorview Kids Rehabilitation Hospital in Toronto. Creative concept by Natee Likitsuwankool and Deric Moore of Havas Worldwide.
Baking Good is a new PSA campaign from Holland Bloorview Kids Rehabilitation Hospital that reclaims the lemon as a symbol for kids with disabilities to challenge public perceptions and stereotypes. The campaign includes TV, radio, print, OOH and digital as well as a pop-up bakery cart.
Here’s the entire print campaign,
Agency: Havas Worldwide Canada
CCO: Helen Pak
Creative Director: Cory Eisentraut
Art Director: Natee Likitsuwankool
Writer: Deric Moore
Producers: Hannah DeCelles/Francesca Marchese
Account Services: Gerry Chomniak/Kate Moore/Sarah Rosen
Illustrator: Carson Ting, Chairman Ting Studio
Animation: Polyester Studio @polyesterstudio
Audio: Keen Music, Voice & Interactive
Client: Holland Bloorview Kids Rehabilitation Hospital