Snoop Dogg x 19 Crimes Canadian launch. The BTS video shot and directed by Hubert Kang.

Celebrating redemption with 19 Crimes Cali Red with a larger-than-life Snoop Dogg art installation.

We were hand picked by Ashley McKenzie Barnes, an accomplished art curator from Toronto in conjunction with CRAFT, the PR agency to do the Canadian launch in Vancouver for Snoop Dogg’s Cali Red wine by 19 Crimes.

We presented 5 concepts to the client and this ‘Larger Than Life’ art sculpture was selected for the launch. Within less than a few days after presenting our concept we assembled a world class team to bring our creative vision to life.

The initial 3D rendering was done by hand with pencil and paper due to our limited access to Snoop Dogg himself. The artwork on Snoop Dogg’s Larger-than-life sculpture was done freestyle and illustrated freehand on location by Carson Ting using a brush and Montana street inks for longevity and durability.

Full project link


Thank you to all of the collaborators and creative partners who helped bring the larger-than-life Snoop Dogg concept to life! Huge shout out to our team here:

Art and Design Chairman Ting

Project Managed Aiken Lao

Social Strategy Leah Gregg

Video production Kindred and Scout

Director and DP Hubert Kang

Producer Amy Jones

Editor Mike Southworth & Raffy Espiritu

Sound Mix & Master Mike Southworth

Music Paul Chin & Mike Southworth

3D Rendering Gamomo Creative Lab

3D Sculpture 3D Custom Foam

Platform Design Willow & Stump

Location Tangible Interaction Studio

Special thanks to curator Ashley McKenzie Barnes and CRAFT PR for bringing us in on this project.