A few months ago we were approached by the good folks at TAXI, Vancouver to help out with their new pink shirt day anti-bullying campaign. We were asked to create an illustration to show how speaking up for those who can’t helps fight bullying.
We were also asked if the illustration could help represent ‘unity and togetherness’ in a positive and empowering way. We produced roughly 10 concept sketches but only a handful were presented to TAXI.
In a lot of ways, this campaign speaks to us on a personal level since Carson was bullied a lot in elementary school as he was the only Asian kid in his class among all the other bigger greek kids. This is our way of getting back at all the bullies in the world. ;)
Here are a few of our killed rough concept sketches.