We The North. A Canadian basketball success story 24 years in the making.

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Back in 2014, we were commissioned by Sid Lee, an advertising agency from Montreal (Toronto, Paris, LA) to create this massive illustration (one of the biggest we’ve created) for Sport Chek to sponsor the Raptors. This campaign #MyNorth had a massive media buy at the time where it was plastered all over Toronto. The artwork and campaign have earned us several awards including CA, Clios, Lotus Awards, Applied Arts and Graphis.

Seeing The Toronto Raptors headed into the NBA Finals for the first time in history is absolutely amazing! The first thing we thought of was to pull this project back out to share and celebrate for our hometown team. Looking forward to seeing the next game against the Warriors.

Project link: https://chairmanting.com/mynorth