Had a great time sharing knowledge on stage with Jeff Aylen, Director of Marketing & Brand at Vancouver’s Whitecaps FC and Jessie Sohpaul a visual artist based in Vancouver. We shared our experiences, insights and knowledge on how sport becomes culture on the stage hosted by Mel Greene at BrainStation. A fun exploration on how art, design and storytelling are transforming the world of sport into a powerful cultural movement, showing how creative partnerships with artists and innovative fan experiences were redefining what it means to build brands that move people on and off the field.
I was thrilled to share my work from my very first partnership with adidas in Asia to the global launch of Nike Jordan’s #RiseAbove campaign to my current work with FIFA, adidas, Nike, NBA and more. Being able to connect with new creative folks in the city always gives me a big boost and fuel to keep contributing to our community.
Here are a few photos taken Sam Shariati.
