#MyNorth illustration project for Sport Chek in collaboration with Sid Lee.

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Really proud and honoured to work with Sid Lee for Sport Chek‘s latest campaign for the Toronto Raptors called #MyNorth. This project meant a lot to me as it’s for my hometown Tdot and I get to hand draw all 9 neighbourhoods that make up the GTA.

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This was definitely one of the most ambitious illustration projects I have taken on to date. The illustration took over 160 hours to finish which included countless all nighters and weekends. Special thanks to the talented Joanna Ambrosio for assisting me with this project. We’ve been enjoying all the photos of the actual posters, billboards and paste ups we’ve been seeing through other people’s Instagram posts from Toronto.
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CREDITS:
AGENCY Sid Lee
EXECUTIVE CREATIVE DIRECTOR Jeff Dasilva, Tom Koukodimos
DESIGNERS Andrew MacPhee, Seita Goto, Marie Rupulo, Alex Boland
ART DIRECTOR Andrew MacPhee
ART BUYER PRODUCER Dana Klyszejko
ILLUSTRATOR Carson Ting AKA Chairman Ting
ASSISTANT ILLUSTRATOR Joanna Ambrosio
COPYWRITER Jeremiah McNama & Ryan Chiasson
ACCOUNT DIRECTOR Eve Remillard Larose
ACCOUNT MANAGER Matthew Bendavid, Allison Micelli
ACCOUNT COORDINATOR Alicia Brennan
STRATEGIST Josh Hansen, Dustin Rideout
VIDEO EDITOR Carson Ting
MUSIC Raekwon – New Wu feat.Method Man & Ghostface Killah (DJ Duke Remix)
CLIENT Sport Chek